Please tell us a little bit about your Brand.
Born in 2017, TELA BLU is a “Digitally Native Vertical Brand” (DNVB), a pioneer in Italy. Our innovative business model is based on the reduction of intermediation costs. Other clothing brands use the "traditional" supply chain. We realized that by reducing the steps from the producer to the final consumer, we allow our customers to save up to 50% on garments of the same quality.
We aim to become one of the main brands in the affordable luxury market, for high quality men's clothing at affordable prices. We specialize in the casual menswear segment and our core target is men aged 25-40 years. Our products are conceived, designed and manufactured for Millennials. Initially, we sold online only. Now we also offer real-world retail experiences through our physical stores in Turin (corporate headquarters) and Padua.
For your sneakers collection, why did you choose to source and produce in Italy? Do you think your customers appreciate Made in Italy?
All the items we sell are designed in-house. We continuously research and carefully select the best materials and leading manufacturers worldwide. It has always been our intention to launch our own handcrafted sneakers line.
We specialise in the clothing sector, so we didn't have any contact in the footwear sector. Thanks to you VIAMADEINITALY, we managed to find excellent Italian producers...exactly what we wanted! Made in Italy is appreciated all over the world.
Was it easy to find the right producer?
Yes, absolutely! It is incredibly easy and fast to look for reliable suppliers on your platform. VIAMADEINITALY definitely simplified and speeded up our research process. With one request, we reached many artisans who sent us estimates and quotes quickly.
Subsequently, we organized a trip to the Marche region (the most famous footwear district in Italy) to visit our favourite ateliers, meet the people behind them and see their creations live. This inspection allowed us to choose the most appropriate producer: ROBERTO DI PAOLO.
Are you satisfied with the quality of the products? Are your customers happy?
We are very satisfied with the quality of the products. We started with a production for the winter season and the "test" went well. It even exceeded our expectations which are always very high. Our customers are happy, so we will definitely keep working with ROBERTO DI PAOLO and expand our offerings.
How did you source materials and products in the past? Did you attend trade fairs abroad?
Yes, along with our Product Managers, we have attended two of the most important trade fairs in the textile sector: MilanoUnica and Première Vision Paris. Having an extensive knowledge of the Fashion Industry, we rely on our existing network and communicate regularly with our trusted suppliers.
Will you continue using VIAMADEINITALY?
Of course! Our first experience was a great success, so we will continue using you (not only for footwear).
