From the 23rd to 26th September 2021, VIAMADEINITALY exhibited at the "WHITE Show", the reference Trade Show for Womenswear during Milano Fashion Week.
Founded by Massimiliano Bizzi in 2000, the event is known as a launch pad for emerging brands and an accelerator for well-established companies.
Being the first edition held in attendance after the pandemic, it was particularly successful, as there was a huge turnout.
Hundreds of buyers and shop owners (mainly from: Italy, Holland, Kuwait, Spain, Belgium, France, United Kingdom, Greece, Austria, Germany, Argentina, Brazil and Japan) visited our Booth 58 (at Tortona 54).
Some of the best creations available on our platform were displayed and a Catalogue containing a curated selection of our suppliers was distributed to the visitors.
On the evening of Saturday 25th September, we hosted a Cocktail Party with two Top Players in the Fashion Industry that care deeply about "Made in Italy" like us: CONFARTIGIANATO IMPRESE MODA (the largest Association of Italian manufacturing companies) & CAMERA SHOWROOM MILANO (Association representing the most important Milanese multi-brand showrooms).
We take this opportunity to thank the pivotal people who supported us and made all this possible:
- Fabio Pietrella (the President of Confartigianato Imprese Moda) with whom we laid the foundations for future projects;
- Gigliola Maule (the President of Camera Showroom Milano) who helped us expand our network;
- Brenda Bizzi, the CEO of "WHITE Show", that facilitated our synergy and made us feel welcome;
- all the Italian enterprises we work with. We share the same passion for high-quality products made in our beautiful Country. The whole VIAMADEINITALY Team strives every day to help you increase the business opportunities and export all over the World.
